This CamX Wine review is about the new venture from esteemed Napa/Sonoma wine broker and entrepreneur, Cameron Hughes. His mission – mega value over pricey label! (…and, here’s a link for $25 off your first purchase!)
This CamX Wine review is part of our ongoing exploration of different discount wine sellers, highlighting the unique offerings from CamX Wine. Our focus today in this CamX Wine Review is its origin story, place in the market, and, VALUE!
In our CamX Wine Review, our goal is to give you an idea of the quality and pricing of these amazing wines.
A CamX Wine review starts with the man called Cam
Cameron Hughes has a dedicated fan base amongst Napa/Sonoma wine aficionados for many reasons – long history in the business, excellent palate, relationships with premier growers, winemakers, and wineries, everything which makes him the perfect “insider” for those of looking for high “QPR” (quality to price ratio) in our purchases. He’s been at bat in the arena before – some hits, some misses – but we think he’s hitting it out of the park with his new venture, CamX Wine!
His first venture, Cameron Hughes Wine, put him on the map over 20 years ago, selling high quality, surplus wine at huge discounts, but under his own label, to retail giants such as Costco. After a long run, Cameron Hughes Wine went into bankruptcy in 2017 and was purchased by Vintage Wine Estates (which, unfortunately and unrelatedly, went bankrupt in 2024). When discussing the bankruptcy, growing too fast, too much debt, and relying on a singe customer (Costco) are top of the list of lessons Cam learned, according to this San Francisco Chronicle article.
…which, as a segue, is actually a piece about Cam’s next venture, De Negoce Wines. Named for a French term for a wine broker, negociant, this 2020 venture came on the scene in Covid year – with tasting rooms closed downs, wineries needed to offload surplus inventory, and us “shut ins” were buying prodigious quantities of alcohol. The core of the business was still “mega value over pricey label,” (buying surplus wine and selling it under his own label), but with two savvy twists – going exclusively “direct to consumer,” AND, offering huge discounts for customers willing to purchase “futures,” paying for the product before it’s bottled (a model used extensively in France, especially for exclusive Bordeaux’s). The prices offered ($10/bottle for Napa/Sonoma cabs, for example) quickly caught on and built his fan base, along with avid online communities vouching for the “QPR” (quality to price ratio) of the product.
To fully appreciate the concept, we’re providing this pretty comprehensive CamX Wine Review.
As we delve into the CamX Wine Review, you will see how this brand stands out in a crowded market.
Through our CamX Wine Review, we will provide some examples of the sumptuous offers and ridiculous discounts available.
We discovered DeNegoce mid 2023, and fell in love with the concept and product – we actually feature them as one of our “go to” online wine sellers in this write-up! (and, here’s a link for $25 off your first purchase over $99, better than the welcome gift of 15% off without the referral code if you’re buying a case, which you’ll want to do because there’s free shipping on a case 😉 )As many have discovered, the downside of finding a source of great value, limited quantity offerings is a compulsion to over-purchase, and we are certainly on that “guilty” list. What few people if any knew is, by early 2023, Cam had sold 51% of his interest in DeNegoce to the new owner of Martin Ray Winery, Courtney Benham, and in early 2024, Martin Ray Winery had 100% of DeNegoce. (While we don’t find $10 Napa Cabs anymore, +/- $25 a bottle for the REALLY GOOD stuff works for us, and we still use and recommend DeNegoce for online wine purchases).
In the upcoming sections of our CamX Wine Review, we will highlight some of the great offers we’ve taken advantage of
Our CamX Wine Review will guide you through the pricing structure and how to get the best deals (hint: best deals are before it’s bottled!)
Stay tuned for our complete CamX Wine Review, and be sure to take advantage of $25 off your first purchase!
We appreciate your interest in our CamX Wine Review. Cheers to a great wine experience!
Don’t forget to get your coupon for $25 off your first purchase of $99 or more at DeNegoce here!
…and finally, the actual CamX Wine review!
Once you’ve caught up on the Cameron Hughes story, you will probably understand why his fan base was surprised and delighted when CamX Wine officially launched in July 2025 (here’s that $25 off first purchase link again). Same “direct to consumer” sales model with big savings on “futures,” we are obsessed, again! (Seriously, when an email shows up announcing a new futures offer – always the best deal – our initial reaction is “freakin’ Cam,” because they are almost always irresistible, between CamX Wine and DeNegoce, we have years of supply purchased!)
Cam discouraged shipping during the summer months, and the majority of shipments are just going out new (October 2025), but the early cases we had delivered exceeded expectations for “QPR” (freakin’ Cam!), One note of
caution – these wines, particularly the red wines, need a couple months to settle in the bottle, at least (bottle shock is real) and, the “big” reds, are going to continue to integrate and mature for years. In fact, many of the really bold reds take a lot of decanting time (hours to days) to even be pleasant to drink now, indicating maturation will continue to bring out the delicious. We have sadly learned this to be true with our DeNegoce stash – those bottles which we’ve managed not to drink the past year or two are moving from “good” to “awesome!”
I’m dwelling on the big reds here, but I should mention there are also great “ready now” varietals, too – we are halfway through a case of a lovely $12/bottle Chardonnay, and are astounded. We were in Sonoma recently, and would absolutely stack this next to any $50 to $60 Chardonnay we tasted!
Pro tip – get on the CamX Wine mailing list. The best prices are available when the product is still at the “futures” stage – a few months from shipping. Prices do go up after the wine is in the bottle and available to ship!
Also, some explanation on the pricing listed on the website – case prices are always the best price per bottle, six packs are usually $1/bottle or so more, and 3 packs are around $2/bottle more than the case price. For some reason, they’ve chosen to list the total price of the 3 pack, so when you see “From $59,” that’s the total price of the 3 pack, and you’ll see 6 pack and 12 pack prices when you click on those numbers.
Don’t forget to get your coupon for $25 off your first CamX Wine order at this link!
Cheers!